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Dressed for succession: What Kim Ju Ae's outfits tell us about North Korea

Kim Ju Ae, daughter of North Korean leader Kim Jong Un and identified by South Korea’s spy agency as his likely successor, has had her fashion curated by North Korea’s Propaganda and Agitation Department to project maturity and legitimize her potential leadership—mirroring tactics Kim Jong Un used to align himself with his grandfather Kim Il Sung. Her luxury attire, including high-end designer brands, contrasts sharply with strict fashion bans imposed on ordinary North Koreans, though some affluent citizens have begun emulating her style.